Brand Protection and Combating Counterfeit Products
Protecting the brand from fakes, counterfeits and unauthorised use on the market and online
What is brand protection and combating counterfeiting?
Counterfeits and fakes strike directly at the brand: they take away revenue, dilute the reputation and undermine consumer trust. Effective protection requires a combination of tools — from customs control to online monitoring and litigation against infringers.
GOLAW builds comprehensive brand protection, combining preventive measures with a decisive response to infringements.
What we do
- Detecting and stopping the production and circulation of counterfeit products
- Entering intellectual property objects into the customs register
- Combating parallel imports and the grey market
- Protecting the brand online: marketplaces, domain names, social media
- Claims work and litigation against infringers
How we work
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